Brand Study: Manheim Auctions

Date:

May 2009

Project type:

Brand Study, Logo Design, Graphic Standards

Description:

Manheim Auctions asked us to take a deep dive into their brand, as they wanted to centralize the various brand marks into one cohesive design. This was challenging as they had a very large assortment of logos, either departmental or inherited through acquisition.


We first identified all of the logos and separated them by tier. This allowed us to then focus on how to effectively rebrand to a unified design. After a few rounds of design concepts, we arrived at a comfortable place to further drill down the tiers and dissiminate the new design aeshetic.


We finally delivered a comprehensive Graphic Standards for distribution among every channel of their corporation. Client project completed under contract with MLT Creative.